Today in a post-pandemic world, these concepts are now de rigueur; The Manosphere is now a thing: CHATGPT is a reality and NFT's come with utilities... If you would like to learn more about our original story, please click the link below to see our original offer: www.byinvitation.london

We hadn't banked on the cost of getting that particular message out. Instead, our price point (£155) meant people just focused on our shirt being expensive and never really looked into the built-in elements; 'network' 'rarity' 'utility' and giving back 20% of our annual income to members to use as they please in facilitating gentlemanliness. This we entirely blame ourselves, we feel it is a result of our failure to succinctly present our offer and struggled to raise more funds to reach more audiences.

Whereas before, we engaged expensive accountants and Lawyers in creating a limited company to house 12'000 shareholdings to give value, we can do the same thing today by offering just 1 NFT to: each person, because as a collective that 1 NFT will grow in much the same value as a shareholding (Smart Contract). This critical mass means today we can re-present our offering through NFT and give added value in each NFT we produce. Please see our original offer: www.byinvitation.london to get an in depth idea of what we are building.

As every business, we battled to stay alive during and after Covid. For a small start up with only friends and family funding, we struggled to keep our concern going. The key cost being the building of the 'Butler APP', those Legacy costs have pretty much been taken away by the advent of ChatGPT. Therefore, as fate would have it concepts we were pushing that were thought to be 'abstract' or not possible can today be achieved within a 14 month roadmap.

When we learnt about Non Fungible Tokens that was an 'Aha' moment, here was the missing link! A tool to give a favorable return with an innovative forward thinking art collection, a way to package our utilities, form a community with a common purpose of spearheading our vision to realization. We have already proved we can deliver a market leading product, and showed foresight and market innovation in its execution. With the advent of NFTs, cryptocurrencies and modern digital technologies, the possibilities are limitless, and we aim to be at the forefront by creating the avatar for the modern Gentleman. Arry's NFT collection is available to anyone to buy with the understanding that all the funds from it will be going into bringing the Gentleman back through The Fraternity & Co.

In art, surrealism, it represents the mystery of the ordinary... It was worn with great style by Liza Minnelli in Cabaret... It has been used to represent subversion: A Clockwork Orange.. It has been used to great effect to make us all laugh: Laurel & Hardy It is the symbol of the everyman, and today it's due for a digital transformation to yet again represent a new era...

Our cause is subversion: A Clockwork Orange.. to raise funding through Arry's Bowlr NFT Collection to bring back the Gentleman as set out in our road map: through our pre-conceived brand: 'The Fraternity & Co' which digitalises' the thoughts and concept of the Gentleman into readymade byte sized packages. We are now pivoting to an NFT Bowler Collection, to rebrand the 'Gentleman Avatar' into a Pop Culture Icon of cool, that represents modern 'Gentlemanliness' but also a must have art piece to hang at home, gallery, store or used as street wear or merchandising.

With its graffiti and pop-art inspired aesthetic, the Bowler Supreme represents both heritage and rebellion—a gentleman's icon reimagined for Web3. Out of the 1,500, a majority will be given away to core supporters, collaborators, and partners, ensuring that the collection not only gains traction but also builds a community united by values rather than speculation. The remaining supply may be reserved for special opportunities and curated sales to strengthen our long-term network.

Our new story is going to be told through art. We love art and in bringing our collection together have been influenced by surrealism and in particular Rene Magritte. Alongside Salvador Dali's Lobster telephone, Rene Magritte's Bowler Hat is the most enduring motif of surrealism referenced in popular culture from Simpsons to Thomas Crown Affair. Magritte's influences can be seen on our Instagram page: https://www.instagram.com/gentleman.fraternity which showcases our art journey.

To build this grand vision requires sizable funding overall, however we have broken that down into manageable costs for each phase of growth… This gives early adopters the opportunity to purchase premium and rare designs at lower price points that will grow in value as we scale.

In a cost benefits analysis it simply doesn't reward them. This is exactly what the algorithm we are developing does. It rewards the 'everyman' for being a Gentleman. - the more gentlemanly a fellow is, the more premium utilities they will be eligible for starting with GENTLEMAN'S QUALITY OF LIFE which offers AN/PRDBO's (Access, Networking, Privileges, Rewards, Discounts, Benefits & Offers), PRIVY EVENTS and KEYS TO LONDON. The 'IP' we are building is what makes our offer remarkable, enabling members to constantly improve and adjust their quality of life, increase their sphere of influence, and pursue self-development.

We are developing a 21st Century Butler App, like current market assistant apps but with more joie de vivre. The point of having a Butler is that he is your keys to any city. The Butler understands you. It knows what you do, it knows what you like, it knows the people you know, it is aware of your habits, and is confidential to you. The Butler App will help plan your life, and manage your AN/PRDBO's. The lifestyle concierge service costs £1 per request and is a modern Yellow Pages, that aims to save you time, improve your quality of life, delegate life tasks to an expert, provide insider knowledge, tips, and a recommendation service, upon request. Founding Fellows will be requested to help 'iron out the kinks' by providing feedback before we release more invites for new Fellows.

A new premium utility service, that we have titled The Gentleman's Quality of Life (GQOL), aims to provide members the following utilities: Reputation, AN/PRDBOs, Keys to London, Privy Events, Butler, Concierge, and Sartorial & Product Lines, and AN/PRDBOs. Brought to you through a platform we describe as Technological Luxury, this denotes mixing old world luxury with new world technologies.

KEYS TO LONDON (2026) will provide daily premium utilities: Breakfast Club (7am-12pm), Sir Lunch a Lot (12pm-6pm), Supper Club (6pm-12am), and Le Bon Viveur (24hrs). These premium utilities are all free except for Le Bon Viveur which is for customized requests. Whatever you seek in London will be listed in a personalized and context-aware manner through the Butler App. As appropriate you will be informed of localized AN/PRDBOs, PRIVY EVENTS, weekly pop-ups and meet-ups. The idea is to eventually give our members 'KEYS TO ANY CITY' having utilizing London as our test bed. Finally we have been in talks to open a physical location in Central London and this will be re-explored with the membership after we reach 12'000 members.

Giving fellows essentially a quality-of-life index, managed by your Butler App (Beta Summer 2026) and also through our concierge services. KEYS TO LONDON (2026) will provide daily premium utilities: Breakfast Club (7am-12pm), Sir Lunch a Lot (12pm-6pm), Supper Club (6pm-12am), and Le Bon Viveur (24hrs). These premium utilities are all free except for Le Bon Viveur which is for customized requests. Whatever you seek in London will be listed in a personalized and context-aware manner through the Butler readymade meet-ups, evenings and events specifically crafted for your consummate pleasure and curated for you by your Butler. In 2026, we plan to stage our first big party. We have chosen one of central; London's most prestigious addresses to throw 'The Pyjama party of Pyjama Parties' and you are invited to show up in your best PJs... We plan to be a fun Gentleman's Fraternity and from May to September 2027, we plan to have a stand at all key English social season events: Polo in the park, Royal Ascot, Wimbledon, Henley, Cowdray Park polo, Cowes, Goodwood, British Grand Prix etc. Fellows will be invited to join us en-Legacy or without.

Approximately 10% of the memberships annual revenue will be given back to bring the houses to life and to hold events. 12 Houses based on the legendary 12 Knights, (House of King Arthur, House of Lancelot , House of Galahad, House of Percival, House of Gawain, House of Tristan, House of Bedivere, House of Kay, House of Lamorak, House of Bors, House of Aglovale, House of Merlin)

All new Fellows will be randomly placed in one 12 houses by AI. Fosters Traditions, Fraternity, Allegiance, Esprit de Corps. Competitions, Clubs, Sportsmanship, Charity, Volunteering and Mentorship. You'll gain access to a vast network of like-minded individuals (Gentlemen), exposure to leading edge information, general advice, sporting & gaming clubs, high quality events, the latest tools and resources, and opportunities to interact with peers & chapters worldwide.

Being the first member of a country is an important marker, You will be our go-to in that realm. We encourage you to establish yourself with us and your influences, knowledge, experience and style through the Algorithm i.e. local customs, fine establishments, and general insights. If there are several fellows from a city, we will put you together, encourage meet ups, and events. As we scale, we will support you with better services and funds set aside for events.

Our business focuses on men and their role in modern societies i.e. how can we become better, improve ourselves, lead a better life, give back and make the world a better place. Historically, we read and aspire to be different men; warriors, philosophers, scientists, artists, athletes, entrepreneurs and Gentlemen. Of all the Gentlemen is the least developed and improbable to justify in modern society, that is till the advent of technology. We live in a world where bad behaviour, loucheness is celebrated and rewarded, what if good behaviour and gentlemanliness was equally rewarded and made cool - that is the technical premise behind The Fraternity & Co.

This 'reputation economy' is already happening, where the individual social graph — the social data set about each person — determines one's value in society, access to services, and employability. In this economy, reputation becomes currency: see modern day 'Influencers' social media. A.I. is here and we believe that reputation is about to become a capital asset. The Fraternity & Co aims to be at the fore front of the reputation economy through creating the algorithm for 21st Century Gentleman.

Gentleman AF Labs, through our platform The Fraternity & Co., intends to "own" the Gentleman in the consciousness of the consumer, just as Polo is by Ralph Lauren, by out-rightly repackaging, refining, and redefining what it means to be a Modern Gentleman — through digitising the meaning and creating a Gentleman's Community, a Gentleman's Algorithm, and the quintessential Modern. Today "Gentleman" is everywhere yet nowhere. From luxury watch ads to fashion spreads, from Instagram reels to TikTok transitions, the term has become more aesthetic than real. On TikTok alone,the hash tag #gentle man has a massed over 1. 1 billion views, with related tags like #gentlemansclub and #gentle manvibes pulling i n hundreds of millions more. On Instagram, hashtags such as #gentle man, #gentlemanstyle, and # modernman have been used i n over 14 million posts combined.

Meanwhile, search engines report bet ween 90, 000 and 200, 000 global searches per month for the word "gentleman" and its variants. Regions like India, the U. S., Nigeria, Pakistan, and the Philippines

consistently rank among the top geographies for interest in the term and promotions, spending millions actively promoting their luxury goods. We intend to give 'Gentlemanliness' a meaning by out-rightly owning it, repackaging, refining and redefining what it means to be a Modern Gentleman through an algorithm and introducing a Gentleman's Butler App and a "Gentleman's metaverse" a game we will develop based around learning the arts of being Gentlemanly and rewarding Gentlemanliness.